Brands are about feelings, and feelings are complicated.
The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. It might be easier to start with what a brand ISN’T.
A brand is not:
- your logo
- your tagline
- your product
- your service
All of these things can be expressions of your brand but they are not your brand.
Here’s the simplest way I define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your services perform. It’s how you make your clients feel about themselves and their decisions when they are interacting with your brand.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And I can help you lay that first stone. I will help uncover what makes you and your business special, differentiates you from the competition and defines who you are and want to be, and what your target audience wants you to be. The development of your brand is essential to consistently delivering the right message to the right people to create just the right reaction.
- Logo design,
- Digital Assets,
- Letterhead/ Envelope template,
- Business card template, and
- accompanying these deliverables are brand guidelines to properly express your brand: where and how to use the logo, colours, fonts in order to consistently communicate your message.